Shopify Development for Scaling DTC Brands
We build what your current agency can't — custom stores, apps, and integrations that actually convert.
Your Shopify store is holding you back
You're scaling fast, but your tech isn't keeping up. Your current agency takes weeks to ship simple changes. The "custom solution" they sold you is breaking. You need someone who actually understands Shopify at a deep level.
MTB Labs is a specialized Shopify development studio. We work with DTC brands doing $500K–$5M+/year who need senior-level technical execution — not another agency that outsources to juniors.
What We Build
Focused expertise, not a menu of everything.
Custom Shopify Development
Theme builds, custom sections, Liquid development, performance optimization. Pixel-perfect implementation that converts.
Shopify Apps & Functions
Private apps, Shopify Functions (discounts, checkout validation, cart transforms), custom checkout UI extensions.
Platform Migrations
WooCommerce, Magento, or legacy Shopify → Shopify 2.0. Zero data loss, minimal downtime, everything mapped correctly.
Third-Party Integrations
Recharge, Rebuy, Klaviyo, Yotpo, ERPs, custom middleware. We make your stack work together.
Why Brands Choose Us
Senior-level work, not junior handoffs
You work directly with experienced developers who've built for $1M+/month stores. No account managers, no telephone game.
Speed without sacrifice
We ship fast because we've done this before. Complex checkout extension? Days, not weeks.
We speak business, not just code
Background in CRO and e-commerce strategy means we build for revenue, not just specs.
Real-time collaboration
US-timezone aligned for seamless communication. No 12-hour delays, just efficient collaboration.
Our Work
Real results for real brands.
DTC Wellness Brand
Lead development for $1M+/month essential oils store with custom functions and 4.43% conversion rate.
Women's Fashion Boutique
Full CRO optimization, VIP membership program, and Rebuy product recommendations.
Theme Migration Project
Zero-downtime migration from Impulse 2.4 to 8.1 with 40% performance improvement.
How We Work
Simple process, transparent communication.
Discovery Call
We learn about your store, your pain points, and what you're trying to achieve. No commitment, just conversation.
Proposal & Scope
Clear scope, fixed pricing, realistic timeline. No surprises.
Build & Iterate
We build in sprints, share progress, and iterate based on your feedback. You're never in the dark.
Launch & Support
We deploy, monitor, and make sure everything works. Optional retainer for ongoing development.
Built by a developer, not a salesperson
MTB Labs was founded by Sergio Herrera — a Shopify developer with 5+ years of experience who got tired of watching agencies over-promise and under-deliver.
After leading development for stores generating $1M+/month and serving as Team Leader at a Shopify CRO agency, he started MTB Labs to offer brands what they actually need: senior-level development without the agency overhead.
More about us →Ready to fix your Shopify store?
Book a free discovery call. We'll discuss your challenges and see if we're a good fit.
Book a Discovery Call